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Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) Exam is a certification exam that validates an individual's expertise in marketing automation, email marketing, mobile marketing, social media advertising, and web personalization using the Salesforce Marketing Cloud platform. Marketing-Cloud-Consultant exam is designed for professionals who are responsible for implementing, configuring, and optimizing the Marketing Cloud to drive customer engagement, increase ROI, and improve marketing performance.
To pass the Salesforce Marketing-Cloud-Consultant Certification Exam, candidates must demonstrate their proficiency in various technical and functional aspects of Salesforce Marketing Cloud. This includes knowledge of the platform's features and capabilities, understanding of industry best practices, ability to design and execute effective marketing campaigns, and proficiency in data management and analysis. Individuals who earn this certification are recognized as experts in Salesforce Marketing Cloud and are well-positioned to advance their careers in marketing and technology.
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Salesforce Certified Marketing Cloud Consultant Certification Exam consists of 60 multiple-choice questions and candidates are given 105 minutes to complete the exam. Marketing-Cloud-Consultant exam is administered through a computer-based format and can be taken either on-site or remotely. Marketing-Cloud-Consultant Exam is designed to test the candidate's ability to apply their knowledge of Salesforce Marketing Cloud to real-world scenarios and challenges. Candidates must score at least 68% to pass the exam and earn their certification.
Salesforce Certified Marketing Cloud Consultant Sample Questions (Q156-Q161):
NEW QUESTION # 156
What is a capability of the Import within Contact Builder? Choose 2 answers
Answer: B,C
NEW QUESTION # 157
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
Answer: C
Explanation:
Explanation
Before disconnecting the sandbox instance and connecting the production instance in the Cloud Kicks business unit, NTO should remove any existing user mappings, attribute mappings, and tracking subscriptions that are associated with the sandbox instance. User mappings define which Marketing Cloud users can access which Sales Cloud users' data. Attribute mappings define which Sales Cloud fields are used as subscriber attributes in Marketing Cloud. Tracking subscriptions define which Sales Cloud objects receive tracking data from Marketing Cloud sends. These settings should be removed before changing the CRM connection to avoid errors or conflicts. Additionally, NTO should update any query activities that reference the synchronized data extensions from the sandbox instance, as these will be different from the production instance synchronized data extensions. References:
https://help.salesforce.com/articleView?id=sf.mc_co_disconnect_a_salesforce_org_from_a_business_unit.htm&
https://help.salesforce.com/articleView?id=sf.mc_co_map_marketing_cloud_users_to_salesforce_users.htm&typ
https://help.salesforce.com/articleView?id=sf.mc_co_create_attribute_mappings_for_your_account.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_co_set_up_tracking_information_to_send_to_salesforce.htm&
NEW QUESTION # 158
Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
Answer: C
Explanation:
Explanation
To query Marketing Cloud for send data across SMS, Push, and email, Northern Trail Outfitters should use
_Send Data Views. Data Views are system-generated tables that store tracking and system data for different channels and platforms in Marketing Cloud. _Send Data Views contain information about email sends, SMS sends, and push sends across different business units and accounts. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_send.htm&type=5
NEW QUESTION # 159
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?
Answer: B
Explanation:
Explanation
To send an email with personalized fields from multiple data extensions without coding experience, Northern Trail Outfitters should combine the data outside of Marketing Cloud and upload it into a sendable data extension. This will allow them to have all the required fields for personalization in one data source and avoid using complex scripting or queries to join and filter data from multiple data extensions.
Establishing data relationships and creating data filters would not help with personalization, as they are used for segmentation purposes. Creating SQL query activities would require coding skills and experience with SQL syntax. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm&type=5
NEW QUESTION # 160
Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
Answer: D
Explanation:
To query Marketing Cloud for send data across SMS, Push, and email, Northern Trail Outfitters should use
_Send Data Views. Data Views are system-generated tables that store tracking and system data for different channels and platforms in Marketing Cloud. _Send Data Views contain information about email sends, SMS sends, and push sends across different business units and accounts.References:https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_send.htm&type=5
NEW QUESTION # 161
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